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Nine years after parting ways, Prannoy Roy and Rupert Murdoch are again coming together for a unique airtime sale and marketing alliance. Roy’s NDTV is set to outsource a bulk of ad sales to STAR India Pvt Ltd (SIPL) for three news channels and its website. This will be the first time a rival network will be responsible for the income streams of another national broadcaster. Most television companies have in-house sales and marketing set-ups.

NDTV is believed to have decided to terminate its annual contract with Raj Nayak-promoted AIDEM Ventures when it comes for renewal in March-end. Aidem sells ad slots for the three NDTV news channels – NDTV 24x7, Profit and India — along with the lifestyle channel, Good Times, and NDTV.com. It will sell only the lifestyle channel, at least for the near future. NDTV-Star alliance would be a three-year revenue-share arrangement with an annual renewal clause. It includes a minimum guarantee of Rs 250-260 crore.

New Delhi Television Share Price

76.59 -0.15 (-0.20%)
13-Apr-2026 16:59 View Price Chart
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About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

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To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

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