Nine years after parting ways, Prannoy Roy and Rupert Murdoch are again coming together for a unique airtime sale and marketing alliance. Roy’s NDTV is set to outsource a bulk of ad sales to STAR India Pvt Ltd (SIPL) for three news channels and its website. This will be the first time a rival network will be responsible for the income streams of another national broadcaster. Most television companies have in-house sales and marketing set-ups.
NDTV is believed to have decided to terminate its annual contract with Raj Nayak-promoted AIDEM Ventures when it comes for renewal in March-end. Aidem sells ad slots for the three NDTV news channels – NDTV 24x7, Profit and India — along with the lifestyle channel, Good Times, and NDTV.com. It will sell only the lifestyle channel, at least for the near future. NDTV-Star alliance would be a three-year revenue-share arrangement with an annual renewal clause. It includes a minimum guarantee of Rs 250-260 crore.
| Company Name | CMP |
|---|---|
| Zee Entertainment | 80.54 |
| Sun TV Network | 619.10 |
| GTPL Hathway | 70.45 |
| Network 18 Media Inv | 33.86 |
| TV Today Network | 111.00 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: