In a bid to aid in the distribution of its vast archival library, music and entertainment company Saregama India has entered into partnership agreement with international digital distribution company Believe Digital. The agency will manage digital exploitation of sound recording of the company’s catalogue in the international markets.
Through this tie up, the Indian music label hopes to enter new markets internationally and will be initially targeting the Indian diaspora audience.
Saregama owns the single largestrepertoire of Indian audio content in the country with over 100 years of musical legacy in 18 Indian languages across different genres including Bollywood, Hindustani Classical, Instrumental, Carnaticand Regional renditions.
