In a bid to boost profitability from non-cigarette business, ITC is planning to set up standalone exclusive outlets for the sub brands it sells through the flagship Wills Lifestyle stores and also make a foray into the e-commerce space.
The company is planning to set up exclusive stores for its casual wear sub brand Wills Sports, work wear sub brand Wills Classic, and exclusive men and women wear stores. The company wants to give a distinctive identity to each of the sub-brands at a time when a plethora of luxury apparel brands are entering the Indian market.
ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
