ICICI Bank launches ‘Creative Masters’

07 Jun 2014 Evaluate

ICICI Bank, the country’s largest private sector bank, has launched ‘Creative Masters’, a unique online drawing competition where participants can draw a depiction of a social cause such as education for less privileged children, save a girl child or support the elderly. Spanning over nearly two months, the programme aims to connect with lakhs of people, felicitate artists who will be handpicked by an eminent jury and support social causes through donation of proceeds from sale of select entries.

In an attempt to drive maximum contributions towards social causes, ICICI Bank invites participation from anyone above four years of age to take part in ‘Creative Masters’ by submitting their drawing online at www. creativemasters. co.in. Participants can also choose to sit and draw at any ICICI Bank branch on ‘Creative Saturdays’, planned on June 7 and June 14, 2014 and upload their entries on the spot.

ICICI Bank is India's largest private sector bank and the second largest bank in the country with consolidated total assets of $124.76 billion at March 31, 2014. ICICI Bank's subsidiaries include India's leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank's presence currently spans 19 countries, including India.

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