Everonn enters Rs 15,000 crore school uniform market

16 Jun 2011 Evaluate

Everonn Education, a service provider in education and training segment is entering the Rs 15,000 crore school uniform market. The company offers readymade, factory stitched uniforms - a service that does not exist today. It also offers a complete solution to schools - from selection of patterns and colours, fabric, creating designs to ensuring quality uniforms.

The company is going to use the world's largest VSAT-based education network, and will use its link with schools for the uniform business. School uniform is an unorganized business dominated by neighborhood tailors. Being a seasonal business, there is pressure on stitching and delivery of uniforms from April to June. Local tailors are unable to cope-up with the demand, resulting in delayed delivery and inconsistent quality.

Uniforms made by Everonn are available for select schools in Chennai’s retail stores, which costs between Rs 500 and Rs 650. The company did a pilot project last year and entered the business in a big way from the current academic year.

Everonn has set up a process to ensure that all students get uniforms of the right size by taking into account the children's growth in the next year. While, direct sale via schools will be its main channel, the company also sees an opportunity to introduce a national school uniform brand that will be available through a retail network. The company will outsource manufacturing to multiple units with which it has tie-ups to stitch the uniforms between January and May.

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