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M&M plans to set-up manufacturing plant in Brazil: Report

20 Jun 2014 Evaluate

Mahindra & Mahindra (M&M), country’s largest utility vehicle manufacturer, reportedly is planning to build a manufacturing plant in Brazil to tackle the new tariff barriers recently introduced by the South American country. Brazil’s Inovar-Auto incentive programme, announced in late 2012 and effective till 2017, offers tax sops for automakers sourcing parts indigenously and promoting local product development, which has made imports from countries like India uncompetitive.

However, M&M has the largest presence in Brazil as it sells two products in Brazil, the Scorpio SUV and pick-up, both of which are assembled by its local partner Bramont at a plant in Manaus. But, to deal with this problem, the company is planning to set up a manufacturing plant there.

However, M&M’s new strategy for Brazil is still in the developing stage and is yet to be finalised. The new plant is expected to be closer to the major markets of Sao Paolo and Rio de Janeiro in order to also reduce logistical costs.

Rising fuel prices and increase in the excise duty on SUVs resulted in sales dip in FY14. M&M’s volumes fell 8% to 2.54 lakh units in FY14. Exports in the fiscal, however, were up 23% to 7,599 units.

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