Pritish Nandy Communications to realign its wellness business strategy

30 Jun 2014 Evaluate

Pritish Nandy Communications, pursuant to the lease expiring on the property housing Moksh, the Wellness Place at Breach Candy on June 30, 2014, is looking to realign its wellness business strategy and focus on bringing celebrity fitness and makeovers to Mumbai. This strategy also synergizes the company’s prolific access to the celebrity world through its successful and cult movie business with the wellness business in a more integrated fashion.

Moksh, the Wellness Place at Breach Candy, was the first of its kind 14 years ago when it was, established and has had a very distinguished run. Mumbai’s most famous names have worked out there and its annual wellness festivals were a great draw.

PNC Wellness, a 100% subsidiary of Pritish Nandy Communications and owner of the Moksh brand, will perpetrate this revised strategy in the wellness space through new centres in more eclectic locations and formats that suit the revised strategy as well as introduce new wellness products.

Pritish Nandy Communications is in the business of acquiring content and producing movies. It is amongst the first companies to introduce corporate system in Hindi cinema industry. The company is a vision of Pritish Nandy, who is a well-known author, journalist, editor and TV host and poet.

Pritish Nandy Comm Share Price

26.10 -1.90 (-6.79%)
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