TVS Motor to launch a new vehicle in every three to four months

14 Jul 2014 Evaluate

TVS Motor is planning to launch a new vehicle in every three or four months. The company has postponed some of the launches due to success of various new products, which were launched during last year. The launch of Scooty Zest, which was scheduled to launch in June has been postponed to August. This was due to launch of Jupiter, which was a good success and the company is not able to meet the demand. Similarly, the success of Star City has pushed Victor launch to December, while originally it was scheduled in September.

Moreover, the company would look at maintaining this growth momentum. The total two-wheeler industry in India expects to grow by around 11% compared to around 7.4% last year. On exports front, the company will focus on emerging markets, especially Africa, South America and Indonesia. The company’s Indonesian subsidiary is expected to become cash positive this year.

TVS Motor Company is the flagship of the $7 billion Indian conglomerate, TVS Group which recently celebrated one hundred years in the automotive business in India. The company recently won 'India's Most Trusted Two Wheeler Brand' Award from the Times Group.

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