Maruti Suzuki India launches special customer connect across its 3500 workshops

28 Jul 2014 Evaluate

Maruti Suzuki India (MSI), a car market leader, has kicked off its ‘Monsoon Fit Check’ campaign for customers across all its 3,500 workshops across the country. Under the moto of ‘Be Aware for Safety and Complete Car Care’, the campaign will run across all MSI’s workshops in over 1,450 towns and cities countrywide for till the end of monsoon season.

The Monsoon Fit Check workshop is one of the several customer engagement initiatives which Maruti Suzuki is providing to its valued customers to ensure the safety of the vehicles during the monsoons. In addition to this, Maruti Suzuki is offering ‘Wiper kits’ developed by its Parts Division at a special price. The campaign is an initiative to strengthen customer interface with over 14 million customers across the country.

Under the umbrella campaign of ‘Be Aware for Safety and Complete Car Care’, Maruti Suzuki has been involved in activities and initiatives focussing on educating the customers on periodic maintenance of vehicles and spread awareness about recommended parts and consumables replacement for applicable model.

In recent years, the company has created several engagement opportunities in the form of specialized camps like mega camps to engage and connect with customers. To strengthen and bring value to the customers, the company also developed cost effective periodic maintenance kits for the cars. In 2014-15, over 6,300 customer connect camps have been conducted, through which the company has connected with over 250,000 customers.

Maruti Suzuki Share Price

16603.90 43.75 (0.26%)
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