Force Motors is eying market share of 20% in the niche off-road vehicle segment as it aims to sell around 2,400 units of its soon to be introduced off-road vehicle Gurkha in the first year of launch.
The Pune-based firm, which is planning to start selling the vehicle next month in the country, has already started exporting it to various markets. The vehicle, which is being produced at the company's Pithampur plant, is already being shipped out to various markets in Africa.
The company is planning to utilise both its passenger vehicles and commercial vehicle sales network to market the off-roader model in the country. The passenger vehicle network of the company is small at around 25 dealerships while the commercial vehicle network stands at around 200 point of sales.
Force Motors is a fully vertically integrated automobile company, with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles.
