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Force Motors soars on eyeing 20% market share in niche off-road vehicle segment

Force Motors Ltd. | Automobiles-Trucks/Lcv | Automobiles | BSE: 500033 | NSE: FORCEMOT

11 Aug 2014 Evaluate

Force Motors is currently trading at Rs. 648.50, up by 25.30 points or 4.06% from its previous closing of Rs. 623.20 on the BSE.

The scrip opened at Rs. 636.00 and has touched a high and low of Rs. 659.00 and Rs. 636.00 respectively. So far 136071 shares were traded on the counter.

The BSE group 'B ' stock of face value Rs. 10 has touched a 52 week high of Rs. 671.90 on 06-Aug-2014 and a 52 week low of Rs. 240.05 on 13-Aug-2013.

Last one week high and low of the scrip stood at Rs. 671.90 and Rs. 560.05 respectively. The current market cap of the company is Rs. 850.53 crore.

The promoters holding in the company stood at 56.54% while Institutions and Non-Institutions held 5.99% and 37.47% respectively.

Force Motors is eying market share of 20% in the niche off-road vehicle segment as it aims to sell around 2,400 units of its soon to be introduced off-road vehicle Gurkha in the first year of launch.

The Pune-based firm, which is planning to start selling the vehicle next month in the country, has already started exporting it to various markets. The vehicle, which is being produced at the company's Pithampur plant, is already being shipped out to various markets in Africa.

The company is planning to utilise both its passenger vehicles and commercial vehicle sales network to market the off-roader model in the country. The passenger vehicle network of the company is small at around 25 dealerships while the commercial vehicle network stands at around 200 point of sales.

Force Motors is a fully vertically integrated automobile company, with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles.

Force Motors Share Price

20344.80 -399.95 (-1.93%)

24-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Ashok Leyland	169.90
Force Motors	20344.80
Olectra Greentech	1201.95
Tata Motors	424.85
SML Mahindra	3896.50
View more..

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Force Motors soars on eyeing 20% market share in niche off-road vehicle segment

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