Arvind to foray into e-Commerce with custom clothing brand ‘Creyate’

19 Aug 2014

Arvind Internet (AIL), an online arm of Arvind, is ready to revolutionize fashion & retail across India this year with its online custom clothing brand -- Creyate. Kuhn Lalbhai, Executive Director of Arvind, is driving the e-Commerce initiative at the company, which will be a major growth driver for Arvind moving forward.

As pioneers in bringing global fashion to India, Arvind now intends to extend innovative and best in class brand experiences to the online world. The company is all set to be a leading consumer lifestyle player in the digital space by engaging in several business models that can scale globally.

Arvind has a portfolio of 12 of its own brands. It also runs the country’s largest value retail chain Megamart and the UK-based department store chain Debenhams, and the apparel specialty retail chain Next. Arvind has over 1.3 million square feet of retail space across various brands.

 

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