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Rollatainers enters into license agreement to develop, operate Wendy’s brand

28 Aug 2014 Evaluate

Rollatainers has entered into a license agreement through Sierra Nevada Restaurants, a company in which Rollatainers is having 50% equity stake, with The Wendy’s Company to develop and operate the Wendy’s brand across India. Rollatainers and International Market Management (IMM) each have a 50% equity interest in Sierra Nevada Restaurants. The Wendy’s Company is the world’s third largest quick-service hamburger restaurant chain.

Rollatainers has a longstanding presence in the consumer packaging industry and in particular, as a supplier to the fast moving consumer goods (FMCG) sector. The company has a track record of successfully partnering with its high profile FMCG customers.

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