SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

Tata Global buys minority stake in US firm Activate

27 Oct 2010 Evaluate

TATA Global Beverages (TGBL), the world’s second-largest branded tea maker, has acquired a minority stake in US-based beverage and bottled water firm Activate, signalling its re-entry into the vitamin water space. Three years ago, Tata Tea sold its 30% stake in Energy Brands (Glaceau) to Coca-Cola for $1.2 billion. 

The acquisition is in line with the company’s plan to become a leader in the health and wellness beverages space as tea consumption is on a decline globally, and newer categories such as energy drinks and enhanced water, which have been outperforming colas in a few markets, are the future growth drivers. And with TGBL earning more than 70% of its sales from international businesses, getting into functional drink segment is increasingly becoming critical for the company. 

The global functional drinks (includes energy drinks, sport drinks and nutraceutical drinks) market was estimated to be around $40.2 billion in 2009, growing at a compound annual growth rate of 9.7% between 2005 and 2009. Energy drink sales proved the most lucrative for the global functional drinks market in 2009, generating total revenues of $23.3 billion, equivalent to 57.9% of the market’s overall value, according to figures from Datamonitor. 

crackcrack

Tata Consumer Produc Share Price

1113.70 12.20 (1.11%)
17-Apr-2026 16:59 View Price Chart
Peers

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×