ICICI Bank participates in Pradhan Mantri Jan Dhan Yojana

01 Sep 2014 Evaluate

ICICI Bank, India’s largest private sector bank, has participated in Pradhan Mantri Jan Dhan Yojana (PMJDY), by opening one lakh basic savings bank deposit accounts. The Bank has opened these accounts through a special drive, across its network of more than 3,700 branches. Under this scheme, the Bank offers each account holder a passbook, a RuPay Debit Card with an accidental cover and literature on banking facilities at the time of opening an account.

The Bank conducted 1100 camps, in its branches and in villages. This special drive to promote the PMJDY was spearheaded by senior officials of the Bank. The business correspondents of ICICI Bank also participated in the camps conducted in the villages. The account opening procedures were simplified, paper-less and opened on the basis of Aadhar identification. The Bank used innovative and engaging methods like comic books and audio/video as a medium for financial literacy.

ICICI Bank’s financial inclusion strategy encompasses rapid expansion in the rural markets, leveraging its strengths in technology and delivering relevant products and services to the rural and unbanked population through its multi-channel network.

ICICI Bank Share Price

1354.80 17.25 (1.29%)
02-Jan-2026 15:44 View Price Chart
Peers
Company Name CMP
HDFC Bank 1001.20
ICICI Bank 1354.80
Axis Bank 1269.70
Kotak Mahindra Bank 2195.10
Indusind Bank 902.45
View more..
Register Now to get our Free Newsletter & much more!

© 2026 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×