ICICI Bank, India’s largest private sector bank, has participated in Pradhan Mantri Jan Dhan Yojana (PMJDY), by opening one lakh basic savings bank deposit accounts. The Bank has opened these accounts through a special drive, across its network of more than 3,700 branches. Under this scheme, the Bank offers each account holder a passbook, a RuPay Debit Card with an accidental cover and literature on banking facilities at the time of opening an account.
The Bank conducted 1100 camps, in its branches and in villages. This special drive to promote the PMJDY was spearheaded by senior officials of the Bank. The business correspondents of ICICI Bank also participated in the camps conducted in the villages. The account opening procedures were simplified, paper-less and opened on the basis of Aadhar identification. The Bank used innovative and engaging methods like comic books and audio/video as a medium for financial literacy.
ICICI Bank’s financial inclusion strategy encompasses rapid expansion in the rural markets, leveraging its strengths in technology and delivering relevant products and services to the rural and unbanked population through its multi-channel network.
| Company Name | CMP |
|---|---|
| HDFC Bank | 795.85 |
| ICICI Bank | 1277.70 |
| Axis Bank | 1292.35 |
| Kotak Mahindra Bank | 379.35 |
| Indusind Bank | 946.60 |
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