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ICICI Bank participates in Pradhan Mantri Jan Dhan Yojana

01 Sep 2014 Evaluate

ICICI Bank, India’s largest private sector bank, has participated in Pradhan Mantri Jan Dhan Yojana (PMJDY), by opening one lakh basic savings bank deposit accounts. The Bank has opened these accounts through a special drive, across its network of more than 3,700 branches. Under this scheme, the Bank offers each account holder a passbook, a RuPay Debit Card with an accidental cover and literature on banking facilities at the time of opening an account.

The Bank conducted 1100 camps, in its branches and in villages. This special drive to promote the PMJDY was spearheaded by senior officials of the Bank. The business correspondents of ICICI Bank also participated in the camps conducted in the villages. The account opening procedures were simplified, paper-less and opened on the basis of Aadhar identification. The Bank used innovative and engaging methods like comic books and audio/video as a medium for financial literacy.

ICICI Bank’s financial inclusion strategy encompasses rapid expansion in the rural markets, leveraging its strengths in technology and delivering relevant products and services to the rural and unbanked population through its multi-channel network.

ICICI Bank Share Price

1277.70 -1.75 (-0.14%)
07-May-2026 16:59 View Price Chart
Peers
Company Name CMP
HDFC Bank 795.85
ICICI Bank 1277.70
Axis Bank 1292.35
Kotak Mahindra Bank 379.35
Indusind Bank 946.60
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