Interworld Digital, an entertainment company having large and remarkable presence in digitizing Cinemas, is relaunching its E-commerce business initially in India. Interworld has drawn exclusive plan with a very strong Web strategy with different product categories having large potential.
As e-commerce in India with its 250 million internet users and 900 million subscribers is going to expand further Online retailing, both direct and through marketplaces, is expected to touch Rs 50,000 crore by 2016. E-commerce is also a factor in the offline expansion strategy in India's $518 billion (Rs 31.5 lakh crore) retail sector.
Interworld as company , finds no difficulties in cracking this e-commerce market, as with its rich, paid past experience, will help make business more sensible as it met to a setback earlier in 2003, as is was a pre-matured entry in the market.
Interworld is the first company in India to talk about distribution of movies to theatre via satellite and to announce pay-as-you-go model to benefit the film Industry. The company had to give up online Insurance business due to lack of support from insurance companies and regulatory bodies
