Tata Tea re-launches Kanan Devan brand in Kerala

18 Sep 2014 Evaluate

Tata Global Beverages’ brand - Tata Tea has re-launched the Kanan Devan brand in Kerala and is targeting a market share of 30 percent from the state in the next two years. The current market share pan-India is 22 percent and the company is targeting 25 percent in next two years. Tata Global Beverages brands have presence in over 40 countries and it is the world’s second-largest tea company.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

 

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