Viacoml8 Consumer Products division is all set to bring all the jungle fun associated with the iconic Mowgli, Bagheera, Balloo and Sher Khan as it inked an exclusive deal to represent the rights as a master licensee to launch merchandise for DQ Entertainment’s (DQE) Jungle Book in India. This would be Viacoml8’s second deal into representing brands outside the Viacom portfolio. Viacoml8 plans to roll out products by end of the year. The show currently airs on Nickelodeon.
The Jungle Book, penned by Rudyard Kipling is a children’s classic that has captured the imagination of millions of children across the world over the years. The exclusive Jungle Book merchandise will cover a whole range of products from apparel to accessories and from toys to books. To be promoted through Viacom18’s distribution network, the products will be available across all leading kids and toy stores, both across malls and standalone stores.
DQE is one of the leading producers of animation, visual effects, game art and live action entertainment content for the global media and entertainment industry. DQE has a library of over 500 hours of international programs for distribution and licensing globally for TV, home entertainment, merchandising and publishing is on fast track.
Company Name | CMP |
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PVR | 1390.00 |
Saregama India | 548.50 |
Eros Internatl.Media | 20.00 |
Shemaroo Entertain. | 151.15 |
Balaji Telefilms | 68.43 |
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