In a bid to refurbish the existing properties in the country, Sterling Holiday Resorts, a unit of Thomas Cook India is planning to invest Rs 200 crore. The company has already spent 50 per cent of it so far in refurbishing its existing properties.
Sterling Holiday, which was taken over by travel and forex leader Thomas Cook in February last, has 1,725 rooms across 19 properties in 16 locations. It has 73,000 members who pay an average of Rs 2.35 lakh as membership fee.
Last fiscal, the company’s sales of vacation ownership plans rose to Rs 73.2 crore, an increase of 72 per cent, while total income from resort operations shot up 23 per cent to Rs 43.5 crore, helping it reduce net losses to Rs 20 crore.
Sterling Holiday Resorts is in the business of developing and running holiday resorts, hotel, restaurants etc. It has holiday resorts at various cities including Kodaikanal, Goa, Manali, Munnar, Puri, Darjeeling, Lonavala, Gangtok etc.
| Company Name | CMP |
|---|---|
| Indian Hotel | 657.50 |
| ITC Hotels | 162.25 |
| EIH | 333.20 |
| Chalet Hotels | 788.50 |
| Mahindra Holi.&Resor | 269.90 |
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