Tata Tea launches new variant in the green tea category

27 Oct 2014 Evaluate

Tata Global Beverages’ brand Tata Tea has launched ‘Acti Green’, a new variant in the green tea category, in a move to popularise green tea and make it accessible to more consumers. The Acti Green range will be available at convenient price points, and in milder blends and flavours such as elaichi, tulasi-nimbu and regular green tea.

It will be available in packs of five, at Rs 20 and in a 50-gm pack at Rs 40 at leading retail outlets and supermarkets.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

 

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