Leading pigment manufacturer Sudarshan Chemical has decided to restructure its operations in a bid to become globally competitive and achieve its goal of becoming fourth largest pigment player in the world. The company has taken a transformational approach for survival by initiating a scientific study on manpower productivity and working capital to achieve global standards.
The company had reached a sales turnover of Rs 1000 crore in FY 2013-14 , which was an increase of as much as 32% over last year sales yet the bottom-line performance continued to remain under pressure and much below industry average. Additionally, it is operating at a higher working capital and fixed cost, whereas the company is now competing with global giants and new age players who are extremely agile, competitive and cost effective.
Sudarshan Chemical is engaged in the production of organic and inorganic pigments and intermediates and diversified into the production of Agrochemicals. It is a part of the Rathi group of companies and contributes about 70% to the total sales revenue of the Group.