DQ Entertainment (International) (DQE), the global entertainment production and distribution company, has launched two YouTube channels as part of its new digital media strategy. The channels ‘Power Kids’ and ‘Tiny Toonz’ are created in association with a leading multi-channel network (MNC), Whacked Out! Media (WOM). Powerkids will showcase animated content for children aged five and above while Tiny Toonz will be aimed at younger children.
DQE also plans to launch its content and games on other popular digital platforms such as Google play store, Amazon, iTunes etc. The company has formulated its digital strategy to exploit its substantial library of children’s animated content. The plan is to target all platforms including apps, tablets, smartphones, social media and YouTube with the intent to develop a strong and sustainable digital content strategy.
WOM will act as a strategic digital media partner for YouTube, who will support DQE to brand and monetize their huge library of animated properties and mobile games globally.
