Force Motors, a commercial vehicles maker has already forayed into the passenger vehicle segment and is planning to launch Sports Utility Vehicles (SUV) later this year. The firm plans to sell 4,000 SUVs in the first year of operations.
Recently, MAN Force Trucks, 50:50 joint venture between MAN Nutzfahrzeuge AG of Germany and Pune-based Force Motors, was planning to trim features on its products to make them more affordable in the Indian commercial vehicles (CV) space. The strategic move comes in a bid to boost sales of its trucks in the country.
Force Motors, which manufactures commercial vehicles, is likely to foray into the passenger vehicle segment with its sports utility vehicle (SUV) by May 2011, and expects to sell 4,000 units of the SUV in the first year. It is expected that the price to be in the range of Rs 10-12 lakh, the SUV will run on Mercedes-Benz licensed engine and has been developed by the home-grown company with the help of international consultants. The company also plans to come up with two to three more models on the SUV platform.
| Company Name | CMP |
|---|---|
| Tata Motors | 473.85 |
| Ashok Leyland | 171.90 |
| Force Motors | 18370.45 |
| Olectra Greentech | 1317.95 |
| SML Mahindra | 5135.45 |
| View more.. | |
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