MRF plans to invest around Rs 4,000 crore in next three years

02 Dec 2014 Evaluate

MRF, one of the largest tyre company in the world, is planning invest around Rs 4,000 crore over the next three years, to build up additional capacity and to introduce new products. The investment would be from internal accruals and there would not be any fund raising for this plan. Furthermore, the company is taking cost cutting measures in order to improve its performance.

Meanwhile, the company has entered into partnership with the International Cricket Council (ICC), to be the global partner of the upcoming ICC Cricket World Cup, as a lead sponsor of the event. The company will use this partnership to promote MRF as a global brand, increasing brand awareness in its key overseas markets.

MRF is India’s No.1 tyre manufacturing company with a turnover of Rs 14,000 crore. Currently, the company exports tyres to over 80 countries including America, Europe, Middle East, Japan, and the Pacific region. The overseas market contributes to 10-12% of the company's turnover at present.

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