Raymond, the 89-year old brand has launched RaymondNext.com. It is an online portal to dress up contemporary men and women, reflecting their style quotients at work and play. The portal will have a portfolio of Raymond products including Park Avenue, Parx and ColorPlus. Currently, online contributes 3%-5% to its overall sales, which will go up to 7% in the next two years. Raymond also has partnerships with e-tailers like Flipkart, Myntra and Jabong.
Raymond is one of India’s largest branded fabric and fashion retailers. It is one of the leading, integrated producers of suiting fabric in the world, with a capacity of producing 31 million meters of wool & wool-blended fabrics.
