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Bajaj Auto speeds up on buzz of its plans of launching two new brands in 2015

05 Jan 2015 Evaluate

Bajaj Auto is currently trading at Rs. 2467.00, up by 13.50 points or 0.55 % from its previous closing of Rs. 2453.50 on the BSE.

The scrip opened at Rs. 2451.00 and has touched a high and low of Rs. 2474.00 and Rs. 2450.70 respectively. So far 4251 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 2690.00 on 24-Nov-2014 and a 52 week low of Rs. 1796.00 on 04-Feb-2014.

Last one week high and low of the scrip stood at Rs. 2506.00 and Rs. 2417.25 respectively. The current market cap of the company is Rs. 71480.89 crore.

The promoters holding in the company stood at 50.02 % while Institutions and Non-Institutions held 25.64 % and 24.32 % respectively.

Bajaj Auto, the second-largest motorcycle manufacturer is reportedly planning to launch 2 new brands in 2015. The launch will be a departure from the company’s strategy going back to 2010, in which it planned to use the Pulsarand Discoveras its umbrella brands.  Meanwhile, the company is also planning to launch new variants of existing models, which will take the company’s market share back to 24%. The new brands will take it up further.

Bajaj Auto is a $2.3 billion company founded in 1926. It is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.

Peers
Company Name CMP
Bajaj Auto 10032.50
TVS Motor Company 4022.00
Hero MotoCorp 5080.00
Eicher Motors 7059.00
OLA Electric Mobilit 36.69
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