Credit rating agency, CRISIL has assigned ‘A-/ Stable’ rating to the long term bank facilities of Shemaroo Entertainment. Post this, the existing credit rating enjoyed by the company on its long term banking facilities stands upgraded by 3 notches.
The rating reflects the benefits that Shemaroo derives from its established market position as a distributor of film content in the re-issue cycle, supported by a large library of content rights and its strong financial risk profile.
Shemaroo Entertainment is engaged in the business of Aggregation, Production and Co- Production of Cinematograph Films, Dramas etc., and subsequently exploiting and distributing rights of Films, Dramas across the world through various medium such as television licensing , DVD and VCD release, exploiting various rights of the content through new distribution avenues such as IPTV, VOD and mobile platform.