Jay Shree Tea scouts for more acquisitions in Africa

17 May 2010 Evaluate

Having set foot in the African tea industry, Jay Shree Tea & Industries (JTIL), the BK Birla group company, has firmed up plans to launch Rwandan tea in the UK, Germany, Pakistan and Kazakhstan under its own brand name. The company is also scouting for more acquisitions in Africa to strengthen its presence in the black tea market. JTIL has recently acquired three tea gardens in East Africa — two in Rwanda and one in Uganda.

With these acquisitions, Jayshree has set its foot in Africa and now its next job will be to strengthen its presence there through more acquisitions, both in Rwanda and Uganda. It is scouting for gardens there and will acquire estates at the right time and at the right opportunity. It is mainly focusing on overseas acquisitions to strengthen its presence in the black tea production. In India, there is hardly any tea estate that can be acquired. Prices of tea estates are too high and since the tea market has revived after a long time, the garden owners are not willing to sell off their estates.

JTIL, which has produced 23.4 million kg of tea in 2009-10 from 22 gardens — two in south India and 20 in north India — will add another 5.3 million kg by way of African acquisitions. Kijura Tea of Uganda, which has been acquired from Mr John Simpson and his family through Jay Shree Tea’s Dubai-based investment arm, Birla Holdings, produces 1.2 million kg of high quality CTC tea. The deal has been struck at around Rs 11.5 crore ($2.5 million).  The two properties in Rwanda — Mata Tea and Gisakura Tea Company — together produce 4.1 million kg. Jay Shree Tea has acquired 60% stakes in these two gardens though a joint venture company, Tea Group Investment Company, Dubai.  The joint venture company has been floated between Birla Holdings, Dubai, and Rwanda Mountain Tea, each having equal share. Jay Shree Tea has paid Rs 18 crore for acquiring stakes in the two Rwandan gardens.

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