Symphony has developed special model variants to be offered in emerging channels of online retail, TV shopping and B2B beginning the summer of 2015. This step has been taken by the company to further expand its sales in the burgeoning non-traditional segments of online retail, TV shopping network and B2B. This will enable each channel to have mutually exclusive models which allow them to pursue independent sales and pricing strategies.
However, as some online portals have adopted the market place model, there still exists the possibility of unauthorized individual traders selling the company’s regular models through them.
Symphony recognizes the importance of emerging non-traditional segments and will evolve policies and develop products to fully harness their potential, while continuing to reap strong relationships with its vast network of dealers in the traditional trade channel.