Symphony has added two new models of air-coolers - window 70 XL and window 41 XL to consolidate the window range of air-coolers introduced by the company in 2014. Both these models have been developed using a very powerful exhaust fan as against a cooler fan used in other models.
It is the first time in India that a plastic body cooler comes fitted with such a fan and a powerful heavy-duty motor. Because of the extra weight of the motor, typically such coolers have been manufactured using metal cabinets that too by the unorganized manufacturers. These are very popular in the vast markets of the north, east and central India. With these sophisticated models, symphony expects to make further inroads in to the unorganized segment which still caters to 80% of India’s air-cooler market. These models are one more testament to the, customer-centric innovation that takes place routinely at Symphony.
Symphony recognizes the importance of emerging non-traditional segments and will evolve policies and develop products to fully harness their potential, while continuing to reap strong relationships with its vast network of dealers in the traditional trade channel.