ITC is planning to introduce its "B Natural" fruit juices in the eastern and western markets soon. So far "B Natural" - a Bengaluru-based brand that ITC acquired last year - has been introduced in the five southern States that include Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Kerala.
The launch in the eastern region - West Bengal, Odisha, Bihar and the North-East - is expected by February. While in western markets the offerings will be introduced later this year.
To be distributed through both modern retail and kirana stores, B Natural has been priced to take on market leaders in the segment.
ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
