ITC to introduce "B Natural" fruit juices in eastern, western markets

23 Feb 2015 Evaluate

ITC is planning to introduce its "B Natural" fruit juices in the eastern and western markets soon. So far "B Natural" - a Bengaluru-based brand that ITC acquired last year - has been introduced in the five southern States that include Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Kerala.

The launch in the eastern region - West Bengal, Odisha, Bihar and the North-East - is expected by February. While in western markets the offerings will be introduced later this year.

To be distributed through both modern retail and kirana stores, B Natural has been priced to take on market leaders in the segment.

ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.

 

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