Yes Bank, India’s 4th largest Private sector Bank has entered into a strategic partnership with Twitter for its missed call services. Twitter’s unique missed call offering is the result of the latest acquisition of ZipDial, a mobile engagement and analytics platform.
Recently, the bank collaborated with the Swades Foundation, under its Yes Community initiative to provide clean and safe drinking water to rural households across Raigad district of Maharashtra.
Yes Bank’s retail deposits, including low-cost current and savings accounts (CASA), contributed about 45 percent to total deposits in the past quarter. That is more than double a level of 20 percent three years ago.
