Leading multiplex chain PVR has tied-up with CJ 4DPlex, the world’s first cinema company at CinemaCon, Las Vegas. The company will launch the 4DX technology at its 15-screen multiplex at Noida.
PVR is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.