Bajaj Auto unveils new range of Pulsar sports bikes in UP

30 Apr 2015 Evaluate

Bajaj Auto has launched its new range of Pulsar sports bikes in the Uttar Pradesh (UP) market. The company unveiled three new offerings - Pulsar AS 200, Pulsar AS 150 and Pulsar RS 200.

The range sells about 55,000 units a month in the domestic market with a leadership market share of 43 percent, making it India’s top sports bike for 14 years in a row. The company is targetting to increase its market share to 50 per cent with the new offerings.

Bajaj Auto is a $2.3 billion company founded in 1926. It is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.

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