Berger Paints India sees demand declining in FY12

29 Jun 2011 Evaluate

Berger Paints India expects demand for paint to ease slightly in the current fiscal year on back of rising interest rates and a surge in paint prices which dent consumer sentiments. The paint company which is anticipating a slight dampening of demand expects volume-wise deduction of about 5%.

Berger Paints gets 80% of its revenue from the decorative segment, which largely caters to housing, and the remaining from industrial, with a minimum exposure to the automotive segment which is seeing a slowdown. The company, which raised prices by 6.8% in the June quarter, expects to hike prices by a further 2% in coming weeks.

Berger Paints is the third largest paint manufacturer and second largest manufacturer in decorative paints. It’s headquarter is located in Kolkata, it has distribution network of 75 stock points and 12,000 paint retailers. The company’s manufacturing facilities is located in West Bengal, Uttar Pradesh, Pondicherry, Goa, and Jammu and Kashmir.

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