Raymond has rebranded its bed and bath range of home furnishing products, which was launched in 2013, as ‘Raymond Home’ to exploit the opportunities in the rapidly growing segment. With sales of Rs 70 crore in FY15, the company is targeting Rs 100 crore in FY16 and Rs 300 crore by FY18.
Raymond is expecting about 20 percent of its annual sales to come from the e-commerce platforms like Jabong and Flipkart, among others. The company is targeting four different business modules for placement of home furnishing range.
Raymond is one of India’s largest branded fabric and fashion retailers. It is one of the leading, integrated producers of suiting fabric in the world, with a capacity of producing 38 million meters of wool & wool-blended fabrics.