Lubricants maker Castrol
Further, it would also mean that Castrol may look at phasing out at least one of its product from the lower-end of the value chain in order to save production and marketing cost and free up capacity should it decide to bolster the portfolio with new products at a later stage. The company will look at re-visiting its packaging strategy in a bid to expand its reach in the premium segment and make its offerings available in smaller and convenient packages to suit customer needs.
The compant wants to target the customers that value its products and brand. It is looking at smaller and simplified portfolio with premium segment as its core business area. Its strategy is to simplify organisational and product portfolio in a bid to make seamless operations all across the supply chain and there is a lot of headroom to expand in the premium segment.
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