In order to expand footprint to smaller towns, PVR is planning to open 150 low cost screens under its 'PVR Talkies' in next 2-3 years. The company currently operates 80 screens under ‘PVR Talkies’ brand. The company has three brands across different price points - PVR Talkies, PVR Cinemas and PVR Premium. Further, the company has decided to install Dolby Atmos technology at 50 screens in two years time for better sound experience.
PVR is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.
