PVR has reportedly bought 70% stake in Zea Maize, which owns the Delhi-based startup 4700BC Popcorn, for Rs 5 crore. Post the investment, the startup will be a subsidiary of PVR but will continue to function independently.
PVR is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.