Tata Global Beverages re-launches its flagship brand

24 Aug 2015 Evaluate

Tata Global Beverages has re-launched its largest tea brand ‘Tata Tea Premium’ across all major cities in India. The brand promises a unique blend of badi patti and choti patti (big and small leaves). The large tea grains provide taste and the small tea grains provide strength to the tea. With over three decades of tea expertise as a market leader in India, the brand is able to offer a truly differentiated offering to tea drinkers. A new TV commercial was also unveiled to complement the launch

Tata Tea Premium, which is widely known for its iconic Jaago Re campaign that has awakened Indians to pressing social issues such as elections, voting and corruption has now moved forward in enlightening tea drinkers to what goes into their favourite cup of tea. With the belief that ‘jaanoge toh jaagoge’, the brand offers information to the discerning consumer of today, on what a harmonious blend of badi patti and choti patti can bring to the tea.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea.

Tata Consumer Produc Share Price

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