Lornamead's global turnover is estimated to be close to $650 million. Its portfolio straddles various categories of personal care products including hair-care (Brisk, Aqua Net and Vosene), cosmetics and skin-care (Amplex and Handsan), oral care (Brilliant and Goldspot) and home care brand Stergene.
This is Wipro's second big buy-out in the FMCG space in two years. In July 2007, Wipro had acquired Singapore-based personal care products manufacturer Unza Holdings Ltd for $246 million (Rs 1,010.2 crore) in an all-cash deal. That deal with Unza's portfolio of shampoos, creams, lotions and detergents had marked Wipro's big plunge into the global FMCG space.
Wipro's flagship brand in India, Santoor, is among the country's top four soap brands, the other's being Hindustan Unilever's Lifebuoy and Lux, and Reckitt Benckiser's Dettol. According to market researcher AC Nielsen's value numbers for soaps, for the 12-month period from June 2008 to June 2009, Santoor was the No. 3 soap brand in the country with a 7.6% market share. Santoor's niche as a sandalwood-based soap has helped it stave off competition.
crackcrack| Company Name | CMP |
|---|---|
| TCS | 2472.65 |
| Infosys | 1277.35 |
| HCL Tech. | 1429.90 |
| Wipro | 203.00 |
| Tech Mahindra | 1435.80 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: