PVR is planning to strengthen its film distribution business -- PVR Pictures -- and release more internationally acclaimed films for Indian audience. PVR Pictures is expected to generate revenue of Rs 75 crore in FY16, 50 per cent more than last year.
The distribution vertical invests around Rs 3-4 crore every year on acquiring rights for close to 40 films. In the next six months, the company plans to release 30-35 films, including ‘We're your friends’, ‘Scario’ and ‘Legend’.
PVR is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries.
