Kesoram Industries’ tyre division -- Birla Tyres -- has become the principal sponsor of the Atletico De Kolkata (ATK) football team for 2015 and 2016. ATK is the defending champion of the first season of Indian Super League (ISL) held in 2014.
Birla Tyres sees this sponsorship as an opportunity to connect with the large football loving population in West Bengal and throughout the country.
Kesoram Industries is engaged in the manufacture of cement, tyres, tubes, rayon, paper, heavy chemicals and spun pipes. KIL is also listed on Societe de la Bourse de Luxembourg stock exchange.