Shemaroo Entertainment has entered into partnership with DTH service provider Airtel Digital TV to launch movie premiere service called Miniplex. Under this ad-free subscription-based service, the company will premiere one movie every Friday on the DTH platform.
The company is planning to launch the service across other platforms like cable and online in a phased manner. The service on Airtel Digital TV has been priced at Rs 60 per month.
Shemaroo Entertainment is engaged in the business of Aggregation, Production and Co- Production of Cinematograph Films, Dramas etc., and subsequently exploiting and distributing rights of Films, Dramas across the world through various medium such as television licensing, DVD and VCD release, exploiting various rights of the content through new distribution avenues such as IPTV, VOD and mobile platform.
