PVR to open 23 screens in the current financial year

30 Nov 2015 Evaluate

PVR is planning to open 23 screens in the current financial year to take the total to 500 in the same fiscal.  The company's target is to reach 1,000 screens. The company has a capex of Rs 200 crore this fiscal, which includes Rs 135-140 crore for new projects and the remaining for renovation and the cost of each new screen is around Rs 2-2.5 crore.

The company currently operates 477 screens across 44 cities in the country and has four brands across different price point’s viz. PVR talkies, PVR Cinemas, PVR Premium and newly launched PVR Icon. The new screens will largely be in PVR Cinemas and PVR Premium.

The company has recently launched the ‘PVR Icon’ brand -- an ultra-premium category, at one of its multiplexes at a suburban mall with an investment of Rs 25 crore and ‘PVR Icon’ brand will be launch in Bengaluru and Pune in the next fiscal, taking the total to three properties under the newly-created brand. The company will be spending Rs 60-70 lakh on marketing for the new brand PVR Icon.

PVR is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.
 

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1086.55 -4.70 (-0.43%)
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