Shemaroo Entertainment is planning to unveil its movie premiere service 'Miniplex' on cable and online after partnering with two DTH players -- Airtel and Tata Sky. The company will also look at tying up with other DTH players. The company is considering a digital platform distribution that the Miniplex content can go through, on a paid basis. The company will focus on multi-system operators (MSOs) first as they have scale in terms of numbers and have technology back-end to support a paid platform.
Miniplex is an ad-free movie service, where the company will premiere one movie every Friday, besides showing curated movies through the week and will predominantly showcase Hindi movies but the company will look at some cherry-picked regional content as well, going forward.
Shemaroo Entertainment is engaged in the business of Aggregation, Production and Co- Production of Cinematograph Films, Dramas etc., and subsequently exploiting and distributing rights of Films, Dramas across the world through various medium such as television licensing , DVD and VCD release, exploiting various rights of the content through new distribution avenues such as IPTV, VOD and mobile platform.
| Company Name | CMP |
|---|---|
| PVR | 1005.05 |
| Saregama India | 348.05 |
| Shemaroo Entertain. | 103.06 |
| Balaji Telefilms | 100.18 |
| UFO Moviez | 72.49 |
| View more.. | |
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