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Aimed at consolidating similar businesses under a single roof, Tata Tea, which had gradually increased its stake in Mount Everest Mineral Water over 10 months, has now acquired management control, with a 50.24 per cent stake. Insiders say Tata Tea is now likely to merge the mineral water company with itself.

Tata Tea’s consolidation drive will create one holding company with various divisions such as tea, coffee, water, juices and energy drinks. The likely merger would pave the way for a uniform corporate brand, with sub-brands for each division.

Tata Tea acquired 26 per cent stake in Mount Everest in 2007 for Rs 115 crore. It later made an open offer for up to 20 per cent of equity at a price of Rs 140 a share. When it did so, the market capitalisation was Rs 476 crore (at Rs 140 a share). This has fallen to Rs 210 crore, given the latest transaction price of Rs 61.7 a share, due to the global economic downturn and related market decline.crackcrack

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