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Arvind ties up with Birla Cellulose for excel denim

28 Mar 2011 Evaluate

As part of its strategy of innovative denim products, Arvind Ltd. has tied up with Birla Cellulose to exclusively produce excel denim fabric.  Focused on women's jeans, the excel denim fabric has already been commercialized internationally, earning a business of $ 10 million. The company expects excel denim to do a $ 50 million (Rs 2,200 crore approx.) business in next two years.

Excel Denim with its exceptional qualities such as use of natural use of sustainable natural fibers, excellent luster and soft touch has already been adopted by top brands in Europe and US. As part of the product's India launch, the Arvind-Birla tie will open in Bangalore an exclusive collection Excel Denims, designed by internationally acclaimed designer Rajesh Pratap Singh.crackcrack

Arvind Share Price

385.70 -1.50 (-0.39%)
20-Apr-2026 15:16 View Price Chart
Peers
Company Name CMP
Welspun Living 127.05
Vardhman Textiles 549.75
Arvind 385.70
K.P.R. Mill 917.45
Page Industries 38370.00
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