Bank of Baroda (BoB) has entered into the social media space by launching its Facebook and Twitter page as part of its efforts to restore its image that has been hit by the alleged Rs 6,100-crore remittance scam. BoB will be available on Facebook and Twitter and its presence will extend to other social marketing mediums in due course. Social media is increasingly becoming an important mode of communication and influence.
Bank of Baroda is a pioneer in various customer centric initiatives in the Indian banking sector. The bank offers products and services such as deposits, loans, credit and debit cards, demat services, remittances, ECS (electronic clearing services, government business, etc.
