Tata Global Beverages (TGBL), the company famous for memorable advertising campaigns like Jaago Re, has launched a new marketing campaign for the launch of Tata Coffee Grand, a new instant coffee. The company recently launched ‘Grand’ in a competitive environment, at a time when coffee consumption has started growing in non-southern markets in India. The new television commercial for this campaign is fun and quirky and sure to keep the audience hooked. It features the Granny dressed in a mix of traditional south Indian attire and western hip-hop apparel. With her sunglasses and bling, she takes on a bunch of youngsters in a style no less than that of a showstopper. In her signature style she raps about ‘coffee, the way it should be’. Conceptualized by Mullen Lintas, the campaign will be supported by an extensive social media plan and media integrations. The advertisement will be aired in Hindi, Tamil and other languages.
Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.
Company Name | CMP |
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Tata Consumer Produc | 1091.70 |
CCL Products (India) | 584.80 |
Mcleod Russel | 25.78 |
Goodricke Group | 181.00 |
Jay Shree Tea | 106.55 |
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